How Does a CEO Affect a Company?

 

CEOs are constantly in the spotlight. Who’s resigning? Who’s taking over? Who’s starting a new company? Who’s sending a car into orbit? CEOs are the chameleons of the business world. They are constantly adapting to changes in the market platform, new and fading trends, and fluctuating consumer needs and expectations. While it’s easy to speculate on what a CEO does on a day to day basis, many people may wonder what effects they actually have.

 

With recent scandals headlining the news, it doesn’t take much to see how a CEO can negatively affect a company, so here are just a few ways that a CEO positively affects a company:

 

 

 

1. Making the Human-to-Human Connection and Increasing Profits

 

 

 

CEOs are the bridge that links the consumer to the company with an authentic human-to-human connection. They become a brand ambassador and thought leader, engaging with the target audience via social media, at in-person events, or by doing interviews. Social engagements are a great way for the CEO to get to know the target audience and vice versa. When consumers and investors have a voice and feel valued, they in turn become loyal to the CEO and company which increases profits.

 

 

 

2. Leading Changes for the Company’s Growth

 

 

 

Things change fast. When businesses remain static, continuing to rely on what worked in the past, there likely won’t be a future. The CEO constantly needs to assess the data and determine what’s working, what isn’t, and what can be improved. Having that human-to-human connection and actually listening to the feedback that the target audience provides will yield valuable insight to the ever changing and expanding needs of the consumers. Does a product need to be expanded? Redesigned? Does an entirely new product need to be created? The target audience will tell, but it’s up to the CEO to grow and deliver.

 

 

 

3. Rebuilding an Empire

 

 

 

Sometimes, despite the best efforts of everyone involved, a company may simply be failing. Failure is a part of life, but it doesn’t have to be permanent. With the right attitude and solid vision, the CEO can turn a failing company into a profiting one. As they say, Rome wasn’t built in a day, and profits will not increase overnight. With a detailed plan, a team of talented employees, perseverance, and most importantly the knowledge that it can be done, the CEO has the ability to lead the company back to even greater success.

 

 

 

The CEO is a lot more than just a CEO. They have the power to build a brand and company culture that resonates values, positivity, and responsibility. With an open mind and a quest for opportunities, CEOs are core to a company’s success.

What are the Steps in Branding?

 

We hear a lot about branding and it’s no secret that a successful brand is key to a company’s success. Consumers and investors quickly become loyal to brands they like and resonate with. But creating and marketing a brand entails a lot more than just getting people to recognize your logo. So how exactly does one go about creating a successful brand?

Here are 5 steps used by branding experts across all demographics and industries who have created winning brands for their clients worldwide:

1. Define Your Brand

Defining your brand means knowing what values you and your brand stand behind. Quality? Sustainability? Clean air and energy? Having a singular focus on products or services is no longer enough to attract consumers and investors and win their loyalty. Your values need to be at the forefront of your brand along with your commitment to customer satisfaction.

2. Determine the Target Audience

It would be great if we could reach 100% of the population 100% of the time. Unfortunately, even in the Age of Technology, this is an impossibility. You need to know the demographics of your target audience, where to reach them, and how to meet their needs.

3. Connect With the Target Audience and Demonstrate Brand Values

Consumers and investors are looking for more than a business to consumer model of engagement. Even though many connections take place over the internet, consumers still want that human to human connection. Connecting with consumers via social media, listening to their needs, going to social engagements, and hosting events are all ways to connect with the target audience. Another way to connect with consumers and win their loyalty is to share accomplishments that promote your brand’s values. When you support mutual values held by you and your consumers, your consumers will feel like they too are supporting those values.

4. Launch your campaign

Utilize social media, go to interviews, host social events, and most of all be accessible to receive and respond to feedback as you launch your campaign. Be transparent about your products, services, values and contributions, successes, and failures. Your campaign should highlight the journey to success as your brand continues to grow.

5. Analyze the Data

As your brand grows, so will your consumers needs and expectations. It is imperative to constantly review the data, determine what works, what doesn’t, what might work in the future, and what the next step is.

The steps in branding are a continuous and evolving cycle. As long as you and your brand stay true to core values and maintain a genuine connection with the target audience, your consumers will remain loyal and your brand and company will flourish into the future.

Building your support system in guise of Personal branding services

Personal branding services is a single solution to al the causes that are taking to dim-light of the market. You need a support to come back in the lime-light and our professionals set the reason that purely matches your personality. People get motivated to know more about you. This establishes your name in the caring entrepreneur list. For the last one decade, the market has changed its trend from marketing of products to personal marketing. Your adaptation to this new change writes your success story in your customized favour.

The event managers; here, review your brand’s values and build connections with media influencers. The 25-30 words twist your name in your planned goal. . Adding your name with giant networking communities like Adworld Masters, Clutch, Clubhouse, and CEO Connections add a new trust in your name. We understand that everyone’s needs are unique so finding an acute method of marketing can bring a desiring outcome on the growth of corporate leader and his company simultaneously. Personal branding servicesaccelerate loyalty points from all classes of the society. Isn’t that wonderful to experience?

What are the Steps in Branding?

 

We hear a lot about branding and it’s no secret that a successful brand is key to a company’s success. Consumers and investors quickly become loyal to brands they like and resonate with. But creating and marketing a brand entails a lot more than just getting people to recognize your logo. So how exactly does one go about creating a successful brand?

 

 

 

Here are 5 steps used by branding experts across all demographics and industries who have created winning brands for their clients worldwide:

 

 

 

1. Define Your Brand

 

 

 

Defining your brand means knowing what values you and your brand stand behind. Quality? Sustainability? Clean air and energy? Having a singular focus on products or services is no longer enough to attract consumers and investors and win their loyalty. Your values need to be at the forefront of your brand along with your commitment to customer satisfaction.

 

 

 

2. Determine the Target Audience

 

 

 

It would be great if we could reach 100% of the population 100% of the time. Unfortunately, even in the Age of Technology, this is an impossibility. You need to know the demographics of your target audience, where to reach them, and how to meet their needs.

 

 

 

3. Connect With the Target Audience and Demonstrate Brand Values

 

 

 

Consumers and investors are looking for more than a business to consumer model of engagement. Even though many connections take place over the internet, consumers still want that human to human connection. Connecting with consumers via social media, listening to their needs, going to social engagements, and hosting events are all ways to connect with the target audience. Another way to connect with consumers and win their loyalty is to share accomplishments that promote your brand’s values. When you support mutual values held by you and your consumers, your consumers will feel like they too are supporting those values.

 

 

 

4. Launch your campaign

 

 

 

Utilize social media, go to interviews, host social events, and most of all be accessible to receive and respond to feedback as you launch your campaign. Be transparent about your products, services, values and contributions, successes, and failures. Your campaign should highlight the journey to success as your brand continues to grow.

 

 

 

5. Analyze the Data

 

 

 

As your brand grows, so will your consumers needs and expectations. It is imperative to constantly review the data, determine what works, what doesn’t, what might work in the future, and what the next step is.

 

 

 

The steps in branding are a continuous and evolving cycle. As long as you and your brand stay true to core values and maintain a genuine connection with the target audience, your consumers will remain loyal and your brand and company will flourish into the

What are the Elements of Branding?

 

We know that the steps in branding are defining your brand, determining the target audience, connecting with that audience, launching the brand, and then analyzing the data, but what are the elements in branding? In other words, if your brand is a recipe, what are the ingredients? We’ve outlined 7 core elements that every entrepreneur and CEO needs to consider while planning and building a business and launching a successful campaign.

1. Vision

The vision is the “big picture.” It’s how you see your company at its greatest along with all the reasons why. Of course, as the world changes and people grow, the vision will change; sometimes subtly, sometimes with a grand flourish. It is most important to never lose sight of your vision and allow it to develop with you and the company.

2. Manageable and Realistic Goals

If the vision is the “big picture,” manageable and realistic goals are the pixels that create the picture. Small achievements add up to growing and glowing success whereas one large failure can mean the end of your business.

3. Values

What does your brand stand for? Are you committed to using recycled and sustainable materials? Do you want to give back and improve communities? Are you dedicated to supporting education? Values are a core part of human and brand identities. They are what make us strive to do better and become loyal to those who make a difference.

4. Promise and Commitment

What sets your brand apart from the competition? Is your product superior in function and durability? Will you guarantee 100% customer service satisfaction? Will you offer lifetime product support? The promise and commitment you make to your customers is what they will rely on and the reason they will continue to choose your company and product.

5. Culture

Does your company have a reputation of being a great place to work? Do you promote values and ethics both in the workplace and in the community? Customers are attracted to positivity and company culture is no exception. Customers and investors are more likely to do business with a company they perceive as caring as opposed to a company who believes their employees are disposable.

6. Connection

Promoting your product and advertising services is as natural as breathing. While marketing is a fundamental part of any business, customers crave a human-to-human connection with the companies they become loyal to. Whether you connect in person or online, when customers feel heard, they feel valued, and they feel important.

7. An Image

No, not a logo. Your company image is the way that customers perceive you and your company. Your image needs to emanate positivity, responsibility, and accountability. Achieving a positive image is not inherently difficult, but it does take effort. You can manage a positive image by responding to reviews, sharing achievements, and being honest when things don’t go well. Everyone loves a motivating success story.

Every company has a brand. Other brands may focus heavily on one or two of these elements, but that isn’t enough to create an overall strong brand. Your commitment to the highest standards for each and every one of these elements is what will make your brand appealing to customers. Admittedly, these elements may be simple to comprehend, yet difficult to execute just right. At Ascendant Group, we understand that each of these elements need to reflect you and your business’s vision and future. Reach out for a free consultation and find out how Ascendant Group can make your elements into a far reaching campaign.

A new colour to old style marketing technique: Personal branding

 Personal branding is a refined style of old style marketing techniques. What area was used to cover through TV advertisement, hoardingsis now turned into engaging the public to know your visionary plans. All these information is presented to the masses in cover of welfare motives hidden in your personality. The new age event managers are explaining about the real time strategy that is the key reason to build relationship with the masses andenjoy limelight. Being a corporate leader; you must have felt need to get a wide identity. These fellows sew all factors that speak about your honest motives for the society. We all have understood that the market has changed its trend from marketing of products to personal marketing.

 

Your early acceptance will bring heavy gain in your company accounts and trust to your name. They combine your business dream with the renowned networking communities such as Google Adworld Masters, Clubhouse and others to your customized gain. You are in easy access with the experts whose professional hands can easily highlight your personality traits in colourful style. Personal branding is in fact yoursupport system that helps you stand intact in situation of opposite waves to your name.

 

A new colour to old style marketing technique: Personal branding

 

Personal branding is a refined style of old style marketing techniques. What area was used to cover through TV advertisement, hoardingsis now turned into engaging the public to know your visionary plans. All these information is presented to the masses in cover of welfare motives hidden in your personality. The new age event managers are explaining about the real time strategy that is the key reason to build relationship with the masses andenjoy limelight. Being a corporate leader; you must have felt need to get a wide identity. These fellows sew all factors that speak about your honest motives for the society. We all have understood that the market has changed its trend from marketing of products to personal marketing.

 

Your early acceptance will bring heavy gain in your company accounts and trust to your name. They combine your business dream with the renowned networking communities such as Google Adworld Masters, Clubhouse and others to your customized gain. You are in easy access with the experts whose professional hands can easily highlight your personality traits in colourful style. Personal branding is in fact yoursupport system that helps you stand intact in situation of opposite waves to your name.

 

 

Personal branding is a refined style of old style marketing techniques. What area was used to cover through TV advertisement, hoardingsis now turned into engaging the public to know your visionary plans. All these information is presented to the masses in cover of welfare motives hidden in your personality. The new age event managers are explaining about the real time strategy that is the key reason to build relationship with the masses andenjoy limelight. Being a corporate leader; you must have felt need to get a wide identity. These fellows sew all factors that speak about your honest motives for the society. We all have understood that the market has changed its trend from marketing of products to personal marketing.

Your early acceptance will bring heavy gain in your company accounts and trust to your name. They combine your business dream with the renowned networking communities such as Google Adworld Masters, Clubhouse and others to your customized gain. You are in easy access with the experts whose professional hands can easily highlight your personality traits in colourful style. Personal branding is in fact yoursupport system that helps you stand intact in situation of opposite waves to your name.

 

 

 

 

 

 

 

 

 

 

 

How to be a Thought Leader and Promote Thought Leadership

 

The title of “Thought Leader” is not just reserved for CEOs and business owners, although they certainly are. Thought leaders are experts in their field who immerse themselves in their practice and constantly seek and incorporate new information. According to Joel Kurtzman, the former editor-in-chief of Strategy+Business magazine who is credited with coining the term, a thought leader “is recognized by peers, customers and industry experts as someone who deeply understands the business they are in, the needs of their customers and the broader marketplace in which they operate.”

You may be thinking that “thought leadership” is just another buzzword used by people in order to inflate their sense of importance. While this may be true for some, a true thought leader provides the public with original and thought-provoking ideas that bring new insights to their industry and resonate into something greater. Psychologists say that one must go through about 100 ideas before coming up with something original. To come up with something usable is even more. A true thought leader believes in endless possibilities and is on a quest to find them.

So how do you promote thought leadership? By leading by example.

Here are 3 ways to promote thought leadership within your company and the public:

1. Connect With Others in Your Field

Going to events, being active on social media, and participating in interviews are all excellent ways to connect with others. Creative energy becomes a literal brainstorm when experts get together and collaborate. But thought leadership is a two way street. As an established thought leader, you need to talk with those who are not yet experts and teach them how to get there. You may even be surprised. Even someone who is just starting out may have an incredible idea and you will be the one to help them make it a reality.

2. Listen to Your Target Audience

While some inventions are simple novelties (you don’t really need that drinking bird that’s on your desk), most things are invented to fulfil a need. Take PopSockets for example. Not only do they make holding your smartphone easier to hold and less likely to break that expensive screen, they also allow you to mount your phone to be used as a tool (GPS, music player, how not to burn the kitchen down during Thanksgiving, etc.). By actively listening to your target audience, they will tell you their needs and what’s currently trending in various markets. You then have the power to expand or create a product to fulfil those desires.

3. Stay Humble and Don’t Lose Your Curiosity

After spending your entire life in a field, it is easy to believe you know all there is to know to continue your road to successful innovation and that you’ve “seen it all.” A thought leader embraces that the world is constantly changing, and while we do not have to set sail to follow every change, it is important to embrace those changes and strategically decide which to pursue. In the world of marketing, this could mean deciding if a new trend will become a quickly faded fad, or if it’s here to stay. Furthermore, while you may have seen a lot, there’s always more to see and another perspective from which to observe. Once again, a thought leader believes in endless possibilities.

Perhaps the most important trait of a thought leader is passion. When you exhibit excitement and genuine interest, people tend to gravitate towards that energy and want to emulate that feeling in their own careers. Being a thought leader means encouraging other people to become thought leaders, and the best way to encourage people is to invite them into your journey.

4 Tips to Avoid Burnout

 

It's easy to find pictures of Japanese people sleeping in public places or nodding off in their office. For internet culture, this is a source for creating memes or jokes. For Japanese culture, it is a sign of dedication and work ethic. In the U.S., we have the phrase, “I live to work.” Apologies. The correct phrase is “I work to live,” but for many, two or three jobs or 50 to 60 hour work weeks is just how it is.

Whether you call it survival or success, a lack of work-life balance can lead to burnout which is not only costly on your health, it can also cost your company. An article posted in The Harvard Business Review states that “psychological and physical problems of burned-out employees ... cost an estimated $125 billion to $190 billion a year in healthcare spending in the U.S.”

The symptoms of burnout vary from person to person. Sometimes it can manifest as a caffeine or alcohol dependence, insomnia, disordered eating, depression, anxiety, or even physical pain. Fortunately, whether you’re an employee or the CEO, there are ways to help prevent burnout.

Here we outline four main areas where burnout occurs and ways to mitigate these feelings for CEOs and employees:

1. Focus on Time Management

Have you ever gone to a meeting and thought, “this could have been an email?” On the other hand, have you ever received an email from a co-worker that they could have answered themselves with a quick glance at that paper posted on their cubicle wall? According to The Harvard Business Review, employees in upper management spend up to 16 hours in meetings and 8 hours engaging in email communications per week. Look for ways to schedule fewer meetings and streamline email communications to allow employees time to focus on their actual workloads.

Raoul Davis, CEO of Ascendant Group, implemented three 30-minute check-ins each week for core staff to address any major issues and stay on top of deadlines which helped to eliminate duplicate meeting topics and decrease email backlogs. With staff coming prepared to each meeting, information is received and everyone returns to their work in a timely manner.

2. Set Realistic Expectations

Technology may have considerably advanced in the past few decades, however employees are still human. The Harvard Business Review elaborates that the workload for individual employees has increased disproportionately to hiring practices and that many “companies overestimate how much can be accomplished with digital productivity tools.” By ensuring adequate staffing, employees will have both the time and resources to accomplish their goals, thus leading to increased efficiency and productivity.

3. It is Acceptable to Say “No.”

Answering “no'' will not get you fired (in most cases). When you constantly say “yes” to that extra project, helping Sam get caught up, or creating that excel sheet at 4:50pm, you are effectively saying “no” to your own projects and workflows. Being a team player is not synonymous with allowing co-workers and managers to take advantage of you. In the end, not completing your work hurts you and the company. Raoul Davis suggests employees and CEOs ask these questions in order to protect their time:

• Will this request distract me from being productive in the tasks I’m already assigned?

• Is this request going to help me achieve the objectives I agreed to fulfill per my job description?

• Is someone else better trained to handle this request?

• Will this request better serve the company than my usual job duties?

• Is this something I can reasonably handle for the short (or long) term?

• Can my already assigned duties be shifted to another employee so I can focus on this new responsibility?

4. Strive for a Strengths Based Work Environment

From the time we enter kindergarten, we are encouraged to be “well rounded” and of at least average proficiency in multiple areas. This mentality leans towards a deficit based approach; areas of weakness must be strengthened to succeed. In contrast, a strength based approach does not ignore areas of weakness, but rather focuses on maximizing peoples’ strengths as much as reasonably possible. Even if they don’t love what they do, people who work within their strengths tend to be happier, more confident, and produce better results. If an employee must work in an area in which they struggle, make sure they are given the proper training and support in order to be successful.

Regular meetings and open communication with core staff members can help managers and CEOs identify strengths and weaknesses. Whenever possible, give those employees the freedom to divide the work according to their strengths so they can efficiently collaborate. Not only will this lead to a more positive and productive work environment, this will likely lead to products of higher quality that are sure to please customers.

In our daily lives, although it seems cliche at this point, it is important not to neglect sleep, exercise, and nutrition. Even going for a 5-10 minute walk has shown to improve people’s mood and overall health. Although burnout regularly occurs in the workplace, it can happen at home too. Taking care of yourself physically, mentally, and emotionally is the first step to preventing and/or overcoming burnout and you can start with the four tips above.

Give great reputation to your business through Ascendant Group

 The real hero of behind  Ascendant Groupi.e Rahul says that , explains: “A strong CEO brand in today’s society helps to give emotional staying power to the company in a time when it is harder to differentiate a company’s services or product than ever before amongst the crowd of similar products, fast followers, and even those who will clone quickly. Their domain consists with highly skilled team of writers, editors, business insiders and regional industry experts, Wealth & Finance International reports from every corner of the globe

Their professionals say that branding is not another job task for their clients. It is a nearness to their goals. They develop strategy, develop social copy, PR campaigns, build out publishing ideas, ghost write, and creative briefs that bind to add more success in your name and organization as well. It has been awarded as one of the top PR company across North America, Europe, Asia, and North Africa. Ascendant group is determined to provide you excellence in handling responsiveness of your customers.

Focus on Ability! Congratulations to Our Client David Egan on His CBS Appearance!

 

A huge congratulations from Ascendant Group to our client, David Egan! David recently appeared on CBS after the publication of his first book, More Alike Than Different.

David is an activist, a speaker, a disability ambassador, and now a published author. David has down syndrome, but instead of allowing that to be a limitation, David has become a prominent figure in the community for those who have disabilities.

Not only does David inspire us, he also reminds us of a very important fact about humans. Regardless of our differences, we are always more alike. People with visible disabilities have limitations. People with invisible disabilities have limitations. People without disabilities have limitations. It is our abilities that allow us to succeed and define who we are.

To see David’s CBS appearance, click here for the YouTube link.

To buy David’s book, check out Amazon or your local bookstore for this incredible read.

Once again, congratulations David! It is our honor to work with you.

Want Your Brand to Become the Next Viral Meme? Do This One Thing

 

Your brand is everything. It is how people know and recognize your company. Your brand also encompasses all things positive that people associate with your business, products, and services.

When your brand’s values align with those of investors and consumers, it increases loyalty and profitability.

So, do you want to take your personal brand that you worked so hard to build and turn it into the internet’s next viral meme? Here’s how - only support a specific value or social movement “when it’s popular” with the sole intent of using it as a marketing gimmick to make an additional profit. Today’s consumers are wise, have an eye for seeing through hypocrisy- and will call it out when they see it thus tarnishing your brand - and they are relentless.

For example - the month of June is widely known as Pride Month. On June 1st, logos, food, clothes, flags, streets, buildings, and even alpacas turn rainbow in support of equality. Inevitably, there are those companies who try to jump their way to headlines as supporters only to be called out by those same headlines for not supporting equality the rest of the year.

Earth Day is another example. Suddenly, companies are promoting ways for employees and individuals to recycle, reduce pollution, and keep our planet clean. Gen Z is especially calling out big corporations for their role in climate change and asking “what about the other 364 days?” Did you know that about 100 companies worldwide are responsible for 70% of the carbon footprint on Earth? H&M is one company who considers the environment every day of the year with their clothing and fabric recycling initiative. (Although during the pandemic they have paused this program).

If you want your customers to know that your brand is trustworthy and increase loyalty, stand for your cause 24/7/365. Not only will your customers stand with you, they will also give your brand a boost during the recognized times of observance instead of turning into an irrefutable joke.