If we talking about CEO's reputation then it has a much stronger impact on the company's reputation than expected and there is a considerable discrepancy between the reputation of the CEO and the company. Mainly the company's reputation is strongly influenced by the factors customer orientation, quality of products and services as well as its capacity for innovation. A CEO's reputation depends on competence, credibility and communication skills and there is a close relationship between a company's reputation and its financial value, which highlights the importance of CEO reputation management. With business leaders today under constant scrutiny, reputational risk can pose a strategic threat to a business means negative publicity, public perception, or uncontrollable events to have an adverse impact on a company’s reputation.
It is like an earthquake which strikes without warning, shifts your corporate landscape, swallows revenue, sparks fear, and causes chaos. To manage reputational risk, the firm maintains, is for CEOs to control their own narrative like having a clear company vision, being inspirational and motivational, exhibiting honesty and ethics, practicing good internal communications and caring about the well-being of employees and company culture. A CEO should be visible and active because people want to see corporate leaders engage with the press, employees, and the public.
No comments:
Post a Comment