Strategic Advice For Personal Branding

We have decades of experience advising successful individuals on their personal branding, whether that is positioning clients as business leaders in their own sector for the first time, or helping them transition their existing profile to a new sector. 

Our key personal branding services include:

·         Exploration of different possible personal positioning options

·         Creation of a natural, authentic message

·         Competitor analysis to evaluate the positioning of other individuals

·         Design of personal branding collateral, if required

Before starting a personal PR strategy, it is essential to know how an individual wants to be branded and which audience they want to reach. In some cases this may be a very wide audience; in other cases, this will be much more focused. 

This will determine the strategy, and whether private events, wider media, or even social media is appropriate. 

To ensure a client’s personal brand cuts though it also may be necessary to undergo competitor analysis, draft a vision statement that captures their perspective on the world, and write a compelling executive profile that captures an individual's success and career highlights.