Introduction:
Nothing is worse for a new business than
having no idea what your KPIs (key performance indicators) are and how they're
being used. In this guide, we lay out key marketing metrics that the CEO of
your company might care about.
01. Customer Acquisition Cost (CAC):
In ceo
brand strategy, the Customer Acquisition Cost (CAC) is the most
critical marketing metric. The CAC tells the CEO how much it costs to acquire a
customer. That means understanding what channels are costing money but not
contributing revenue and understanding each customer's lifetime value.
02. Time to Payback CAC:
The Time to Payback (TTP) metric tells the CEO
how long a customer can pay the CAC back. That is the time it takes for that
customer to make a purchase, pay for it, and return a product.
03. Marketing-Originated Customer
Percentage:
The Marketing-Originated Customer Percentage,
also known as the "marketing churn rate," is a percentage that shows
what percentage of revenue came directly from marketing efforts. It tells the
CEO how effective their marketing efforts are at bringing in new customers.
Conclusion:
The key marketing metrics are important in any
situation, but they're important in the ceo
brand strategy because they outline where the CAC is coming from. The
CAC tells the CEO how much a new customer costs and should be used as a
benchmark for future campaigns.