Important Marketing Metrics for Your CEO's Brand Strategy

 

Introduction:

 

Nothing is worse for a new business than having no idea what your KPIs (key performance indicators) are and how they're being used. In this guide, we lay out key marketing metrics that the CEO of your company might care about.

 

01. Customer Acquisition Cost (CAC):

 

In ceo brand strategy, the Customer Acquisition Cost (CAC) is the most critical marketing metric. The CAC tells the CEO how much it costs to acquire a customer. That means understanding what channels are costing money but not contributing revenue and understanding each customer's lifetime value.

 

02. Time to Payback CAC:

 

The Time to Payback (TTP) metric tells the CEO how long a customer can pay the CAC back. That is the time it takes for that customer to make a purchase, pay for it, and return a product.

 

03. Marketing-Originated Customer Percentage:

 

The Marketing-Originated Customer Percentage, also known as the "marketing churn rate," is a percentage that shows what percentage of revenue came directly from marketing efforts. It tells the CEO how effective their marketing efforts are at bringing in new customers.

 

Conclusion:

 

The key marketing metrics are important in any situation, but they're important in the ceo brand strategy because they outline where the CAC is coming from. The CAC tells the CEO how much a new customer costs and should be used as a benchmark for future campaigns.