Executive Branding: Strategies for Building Trust and Credibility

 

Introduction

 

An executive branding strategy effectively builds trust and credibility with stakeholders, customers, and team members. The Executive brand strategy can be used to present an individual's capacity for high-level work.

 

Strategies for Building Trust and Credibility

 

Know One's Value

 

The executive must be able to articulate what they know and why they know it. As discussed in the introductory chapter, a strong executive must understand the roles of data, strategy, and execution – working together in concert.

 

Establish Relevance

 

The executive needs to be able to convey what they are operating on and how it impacts their coworkers, clients, and the business. The executive has to be able to show how their efforts are benefiting the industry as a whole.

 

Provide the Confidence to Invest

 

The essential Executive brand strategy is to show that the executive has the credibility and experience to invest in the company. The executive must demonstrate that they can do what it handles to make the company succeed.

 

Achieve Measurable Results

 

The executive must be able to clearly articulate how they have contributed to a company's success – and what they can deliver. The executive must have the comfort of knowing that they can be held accountable for providing their strategies.

Conclusion

 

To be effective, the executive must show that they have both the passion and ability to contribute to making their company a success. The executive must communicate that they can translate their strategies into results.