Control the Story
You already have a reputation. People
have formed opinions and judgements about you - personally, not just about the
firm you represent — even if you haven't worked on branding. Opt for ceo
branding strategy.
Isn't it more logical to express your
point of view and aspirations, reasons and goals, achievements, and even
problems, so that others may develop an accurate image of what you're doing and
why?
Connect with Your Audience
When you consciously construct your
personal brand, it becomes an advantage. Your point of view, objectives, and
ambitions not only define who you are, but they also invite others to join you
on the trip. Others become interested in what you're doing and want to be a
part of it.
Increase Credibility and Loyalty
People who have a strong personal
brand believe they know who you are and what you stand for even before they
meet you. Their bond with you begins before they ever meet you, in some
instances.
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