There are many benefits of strong branding and a CEO is the face of the company and gives meaning potential customers, prospects, investors, partners, job candidates, and the media research him online. If CEO have a strong online presence then he have power to tell your story directly to stakeholders. Another benefit of ceo branding is it builds awareness means on social media; you attract prospects and partners who need the solutions your company offers. By doing CEO branding you gain media coverage means editors, reporters, and bloggers can more easily find you.
It will help in speed funding by doing your traction visible to investors and allow them to see how well connected and respected you are. All the people want to work for companies that are ahead of the curve and using social media leadership skills more visible. You cannot make a strong and authentic CEO branding to play a pivotal role in the company, it has to have a strong support from the CEO and corporate management. It supported to play the special role in shaping the organizational culture, initiate organization wide cross-functional training, facilitate leadership and nurture the right mind set, skills and resources.
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