In today’s modern world CEOs are extremely visible, highly-scrutinized and under constant pressure because people can and will scrutinize everything about you online, from your facial expression. Reality is that all the shareholder, a fellow professional, or a friend have a face book page and they actively managing your reputation and social media presence online doesn’t just impact how people see you, either. It can make you better at your role of CEO but many CEOs still fail to use their online reputation to their advantage. Most of CEOs are actively social online and every result that appears on the first couple pages of Google is readily accessible to anyone who wants to use your reputation against you and your business.
A CEO should not make mistake online because everything about you online impacts your career and your business. He should learn about his reputation by visiting the first several pages of Google and learn about company through the eyes of a shareholder or a consumer. He should give up the low profile mindset because it is no longer possible for a CEO to maintain a low personal profile and complete personal privacy. CEO reputation management is necessary to match your personal brand to your company brand because a CEO is not an employee, he is a brand.
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